Brandenburg is a media hubwith an international reputation. Babelsberg in the state capital Potsdam is the cradle of German film, and UFA is still at home here today.
Innovation space for digital transformation
Potsdam is also considered a leading innovation space for digital transformation.
The MediaTech Hub Potsdam is one of 12 German Digital Hubs and connects media, IT and industry. New technologies such as virtual reality, augmented or mixed reality, games and volumetric film testify to the high level of innovation in the industry.
Together with Berlin, around 11,700 companies with over 70,000 employees are active in this industry.