The protection of your personal data is important to us.


We, the Wirtschaftsförderung Land Brandenburg GmbH (WFBB), Babelsberger Straße 21, 14473 Potsdam, email address:, as the provider of this website and the controller pursuant to Art. 4 No. 7 of the EU General Data Protection Regulation (GDPR), respects the applicable data protection provisions, in particular the GDPR. Handling your personal data in a responsible manner is extremely important to us. In the following, we would like to explain how and for what purposes your personal data is used, how we process this data and which rights you have.

Data protection officer

If you have any questions about data protection, you can also direct them to the data protection officer of the WFBB by emailing or by writing to the data protection officer at our postal address.

Informative use of our Website

Provided that you only use our website for information purposes, we will automatically process certain information by generating so-called log files, as, for example, your IP address. This is necessary for the correct functioning of the website and to pursue our legitimate interest in maintaining the stability and security of the website. The legal basis for this processing of your data is Art. 6 para. 1 (b) and (f) of the GDPR. Error log files are erased every 7 days and access log files every 14 days. 

Recipients of data

The personal data collected in the course of using our website will not in principle be forwarded to third parties or transferred by any other means unless we are legally entitled or obliged to do so (as, for example, for prosecution purposes) or unless you have given us your consent.

External service providers that we use to operate the website or to handle certain services on our website process personal data exclusively on our behalf and are contractually obliged to adhere to the current legal provisions pertaining to data protection and data security. They are not considered as third parties in the context of data protection law. Iconate Gesellschaft für Kommunikation und Medien mbH and Host Europe GmbH support the implementation of our web presence.

Making contact

If you contact us with a query, we process your name and e-mail address only in order to handle your query and the contact you have made. The legal basis is Art. 6 para. 1 (b) of the GDPR. All further data entries are voluntary and will only be processed on the basis of your consent, according to Art. 6 para. 1 (a) of the GDPR. The personal data stored in the context of contacting us will be deleted when the matter associated with the contact has been fully clarified and it is also not to be expected that the specific contact will be relevant in the future, unless we have to store your data for longer due to statutory provisions - in particular statutory retention periods.

Registering for events

If you register for events, we process the data you provide (these are usually name, company/institution, email address) for the purposes of organising the event. Fourteen days after the end of the event, your data will automatically be erased in our content management system. In some cases, we work with third parties to organise the events. These are organisations that we collaborate with or service providers that support us with holding the event. The legal basis for the processing and transfer is Art. 6 para. 1 (b) of the GDPR.

Video and audio recordings

During events of WFBB, video and audio recordings for the PR work of the Wirtschaftsförderung Land Brandenburg GmbH or for location marketing may be made and published. The legal basis for this processing is Art. 6 para. 1 (a) of the GDPR  or Art. 6 para. 1 (f) of the GDPR. We will inform you of this separately and, if necessary, obtain your consent.


On our website, we include links and so-called i-frames (HTML elements that can be used to embed third-party content into our own website) to other websites that are operated by third parties and are not covered by this privacy policy. If you access a third-party website via links and/or i-frames, the respective data protection declarations of the website operator apply. Third-party websites may use technologies that require consent (tracking tools, etc.).

Newsletter and use of MailChimp

If you register for the WFBB newsletter, with your express consent we will process the data you have shared on the basis of Art. 6  para. 1 (a) of the GDPR in order to send the newsletter to you. We require your email address, but any further information you send us is purely voluntary. Naturally, you can withdraw your consent with effect for the future at any time, thereby also unsubscribing from future issues of the newsletter. Personal data processed up to that point will remain unaffected by the cancellation. Please contact us by e-mail or post or click on the link in our newsletter.

The newsletter is sent through Mailchimp, a newsletter service provider belonging to the US-based The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308, USA. The email addresses of the subscribers to our newsletter, like other personal data described in this statement, are saved on the servers of Mailchimp in the USA. 

Mailchimp will only process your personal data on our behalf for mailing and analysis of the newsletter and on the basis of a data processing agreement.

Moreover, by its own account. Mailchimp can use this data to improve its own services. In this case, Mailchimp is exclusively responsible for the processing of your personal data. Further information about data protection at Mailchimp can be found at:

Our newsletter contains a so-called web beacon, a pixel-sized file that is retrieved from the Mailchimp server on opening the newsletter. During the retrieval, technical information (such as information on the browser and your system, your IP address and the time of the retrieval, as well as the detection of whether and when the newsletters are opened and which links are visited) is collected with the goal of improving the technical aspect of the service.


The WFBB website uses cookies. These are both technically necessary cookies, which cannot be rejected, as well as cookies from third parties for the collection and analysis of data, by means of which we statistically evaluate the use of our website, embed videos and enable that the intro is not shown repeatedly to users when they visit the website. This involves the collection of data from website visitors is collected, which in some cases also has a personal reference. Some data is also shared with our partners. In the case of certain cookies, a third country transfer may take place.

Further information on the cookies used on our website can be found in our cookie banner, which you can view under ‘Your data protection settings’ (see Privacy above). You can also change your cookie settings there at any time with effect for the future.

Consent Tool

We use a cookie consent tool on our website. The tool enables you to give your consent to data processing via the website, in particular the storage of cookies on your end device, and to exercise your right to withdraw consent you have already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations. Cookies are used for this purpose. You can find further information on this in our cookie banner.

Instruction and data security

We secure our website and other systems with up-to-date technical and organisational measures against loss, destruction, (unlawful) access, modification and distribution of your data by unauthorised persons. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share your computer with others.

The information you have submitted will be encrypted during the electronic transfer process and always treated as strictly confidential.

Erasure and storage periods

Our goal is to process as little of your personal data as possible. We will only save your personal data as long as is necessary for fulfilling the original purpose of its collection, and – if applicable – as long as longer storage (e.g. to fulfil retention obligations under commercial and tax law) is required or justified by law.

Rights of data subjects

Data subjects have the following rights concerning their personal data: 

  • Refusal/withdrawal of consent:
    In compliance with Art. 7 para. 3 of the GDPR, you have the right to refuse your consent or to withdraw your consent once given to the WFBB at any time. As a result, we will not be permitted to continue processing the data associated with this consent.
  • Information:
    In compliance with Art. 15 of the GDPR, you have the right to request information about your data stored by the WFBB free of charge. In particular, data subjects can request information about the processing purposes; the category of personal data; the categories of recipients who have hosted or will host their data; the planned storage period; the existence of a right to rectification, erasure, restriction of processing or a right to object; the existence of a right to lodge a complaint; the origin of their data – unless we did not collect it; as well as the existence of automatic decision-making, including profiling, and, if applicable, significant information about the details.
  • Correction:
    In compliance with Art. 16 of the GDPR, you have the right to request the immediate rectification of incorrect or completion of incomplete personal data saved by the WFBB.
  • Deletion:
    In compliance with Art. 17 of the GDPR, you have the right to request the erasure of their personal data saved by the WFBB, unless the processing is necessary for the exercise of the right to freedom of speech and information, to fulfil a legal obligation, for reasons of public interest, or for the assertion, exercise or defence of legal rights.
  • Restriction of processing:
    In compliance with Art. 18 of the GDPR, you have the right to request a limitation on the processing of their personal data if they dispute the correctness of the data, or if the processing is unlawful yet the data subjects reject the erasure of the data –  and the WFBB no longer needs the data –  as they need this for assertion, exercise or defence of their legal rights, or if they have officially filed an objection to the processing according to Art. 21 of the GDPR.
  • Data portability:
    In compliance with Art. 20 of the GDPR, you have the right to maintain the personal data which you have made available to the WFBB in a structured, accessible and machine-readable format or to request its transfer to another data controller.
  • Right to object:
    In compliance with Art. 21 of the GDPR, you have the right to object to the processing of your personal data at any time if the WFBB processes your personal data for direct marketing purposes or if we process your personal data to pursue our legitimate interests and there are grounds relating to your particular situation.
  • Automated decision making including profiling:
    In compliance with Art. 22 of the GDPR, you have the right not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you.
  • Right of complaint:
    In compliance with Art. 77 of the GDPR, you have the right to lodge a complaint with a government regulator. To this end, data subjects can generally contact the regulatory authority in their usual place of residence or place of work or our company headquarters. 

The responsible office for the exercise of the rights previously mentioned is
Name: Wirtschaftsförderung Land Brandenburg GmbH
Address: Babelsberger Straße 21, 14473 Potsdam

Transfer of personal data to third states

Please note that data processed in other states may be subject to foreign laws and accessible to local governments, courts and law enforcement and supervisory authorities. However, when transferring your personal data to third countries, we will take appropriate measures to adequately secure your data.

If there is no adequacy decision by the EU Commission for the recipient country, the transfer of your data to a third country is protected by the fact that EU standard contractual clauses have been concluded with the recipient, which you can access here:, or binding internal data protection guidelines are in place. Otherwise, data will only be transferred if an exception under Art. 49 of the GDPR is fulfilled.

Version and updates of this data protection statement

This data protection statement was compiled on 6.6.2024. The WFBB reserves the right to update the data protection statement in due course in order to improve the data protection and/or to adapt it to new regulatory practice or case law.