Trade Fair Support for Businesses

Trade fairs are an important marketing tool that enables a company to publicize its range of products or services and to access new domestic and foreign markets. Due to globalisation, any SME that intends to grow must increase its exports. Moreover, trade fairs are platforms for information on markets trends, canvassing new customers, and making contacts with future cooperation and distribution partners.

Economic Development Agency Brandenburg (WFBB), various networks and Brandenburg’s Chambers of Crafts and Industry, sometimes in collaboration with Berlin Partner, organise joint stands for companies who operate facilities in the German Capital Region Berlin-Brandenburg. Participation in trade fairs is organised according to the trade fair plan that Berlin and Brandenburg adopt once a year to present the region’s clusters in Germany and abroad.

The organisations named above offer companies a comprehensive trade fair service that includes consulting, stand development and advertising before the event, as well as extensive support during and after the trade fair. Joint stands are thus excellent opportunities for SMEs to increase their visibility and access new markets.

• Technical and organisational consulting prior and during the trade fair
• Single-source organisation
• Synergies with the other exhibitors at the joint stand
• Increased visibility of the joint stand
• Appealing and user-friendly stand design
• Customisable area with basic facilities for each exhibitor on the joint stand
• Common info desk to welcome visitors
• Meeting facilities for exhibitors and their guests
• Kitchen and storage areas
• Individual advice for exhibitors and their guests
• Interesting supporting events and meetings with high-ranking politicians
• Press and PR activities.

• ILA 2020
• transport logistic 2019