The “Active in Nature” network in Brandenburg
The “Aktiv in der Natur” (Active in Nature) network brings together tourist regions in Brandenburg to promote tourist activities such as cycling, water-based pastimes, or hiking. The interest group is a branch of the Brandenburg state tourism association (Landestourismusverbendes Brandenburg e.V.) and works closely with Tourist Marketing Brandenburg (TMB) to reach their objectives in a way that favours Brandenburg as a brand. The network’s work applies to the state of Brandenburg as well as the state’s national and international partners in tourism. Collaborations with many regional partners on shared projects across the state are at the core of the network’s activities.
Tourist network for industrial heritage in Brandenburg
The tourist network for industrial heritage in Brandenburg is a marketing network responsible for the promotion and communication of industrial heritage attractions. As a means of reaching a wide audience, industrial heritage attractions are combined with tourist offerings such as cycling, water recreation, and urban tourism.
New offerings are being established in line with the tourist brand development process for Brandenburg as a travel destination. This constitutes a significant contribution to the state’s tourism concept. At the same time, industrial heritage attractions serve to promote and communicate structural changes in Brandenburg, turning them into a real experience.
“AG Städte mit historischen Stadtkernen” (Consortium of towns with historical centres)
The consortium was founded on 22 May 1992 with the aim to save historic town centres from deterioration, maintain their historical architecture, give them a new lease of life and as such fulfil the high standards for protecting historical monuments. Today, the renewal and redevelopment of historical town centres in the state of Brandenburg are proof that the collaboration between the federal government, states, and districts for the historical monument protection programme was and is a huge success.
The consortium of towns with historical centres in the state of Brandenburg is a municipal association based on paragraph 2 of the bill on municipal associations in the state of Brandenburg. The then Ministry for Urban Development, Housing, and Transport in the state of Brandenburg (now: Ministry for Infrastructure and Spatial Planning) made the partner towns a part of the “Historical Monument Protection” programme run by the federal government and states. This programme is only open to those towns in Brandenburg that have joined the consortium and recognised the high quality standards required for successful urban redevelopment. What began with 20 founding members in 1992 has now grown to include 31 member towns.
The Tourismusnetzwerk (Tourism Network)
The Tourismusnetzwerk (Tourism Network) is the combined initiative of eight partners under the umbrella of the Brandenburg Tourism Academy (TAB): TMB Tourismus-Marketing Brandenburg GmbH, LTV Landestourismusverband Brandenburg e.V., Brandenburg Chambers of Industry and Commerce, Deutscher Hotel- und Gaststättenverband e.V. (DEHOGA) Brandenburg, Brandenburgischer Kurorte- und Bäderverband e.V. (BKBV), Verband für Camping und Wohnmobiltourismus im Land Brandenburg e.V. (VCB), pro agro e.V., Brandenburg Ministry for Economic Affairs and Energy. The project is coordinated by the Tourism Cluster Management at TMB Tourismus-Marketing Brandenburg GmbH.
The Tourismusnetzwerk is the social network and the central business platform for tourism in Brandenburg - an open platform for networking, information and training. It is aimed at companies and employees in the tourism sector, as well as actors from universities, tourist organisations, ministries and administrations. It allows you to find contacts for numerous tourism topics, a joint event calendar for trade associations and tourism organisations, up-to-date news, information on promoting tourism, cooperation opportunities and e-learning programs. Exchanges with other sectors linked to tourism, such as the health and food industries, are also promoted through this platform.