Digital Media and Games

The German Capital Region is a hotspot for start-ups and an important digital centre. More than 5,700 digital companies are based here, generating a total revenue of 3.3 billion euros. Industry giants like SAP, Sky, eBay and Oracle have also opened branches in Brandenburg, as have Amazon and Zalando.

The Film University Babelsberg KONRAD WOLF, the Media Innovation Centre (MIZ), the universities of applied sciences in Potsdam and Brandenburg, and the University of Potsdam with the Hasso Plattner Institute ensure the next generations are well-qualified for Web 2.0 pioneers, including Oscar award-winners Nefzer, UFA, Media Partisan, rotor film, micromovie, interlake, serene and iversity.

A comprehensive range of consulting, networks and funding provides the ideal environment and conditions for start-ups as well as the establishment of new media companies.

Potsdam is globally renowned as a location for the media and film industry: film studios, radio and television broadcasters, media companies as well as research institutions do not only enjoy spatial proximity here. The focus lies on media, IT and storytelling, future media technologies, digital engineering, virtual and augmented reality, volumetric film and 3D printing.

Focusing on media tech, Potsdam has been marketed by the federal government and the newly founded MediaTech Hub Potsdam Management GmbH as one of twelve German digital hubs since 2017. The digital hub of Potsdam connects established companies with founders and start-ups. New digital techniques for data processing, media production and business solutions are being developed together in the media location of Babelsberg. Key aspects of this work including future media technologies or 3D human body reconstruction show that these innovations are not only for the classic media industry, but are also hugely important to other buyers in industry.

In the summer of 2018, Volucap GmbH opened the first volumetric studio on the European continent in Babelsberg. Here, people and objects can be captured from all sides in very high resolution. Instead of producing conventional film footage, however, this technique creates realistic, natural-looking and authentic 3D representations of the people and objects – known as a real-time 3D scan.

These holographic representations of real people and objects can then be edited and animated like computer-generated models. This enables innovative forms of presentation and storytelling for film and industry productions.

Virtual Reality Berlin-Brandenburg e.V. (VR BB), based in Potsdam, brings together the virtual reality (VR) and augmented reality (AR) expertise available in the capital city region, thereby making the region internationally competitive in this field.

media;net berlinbrandenburg is one of the largest and most successful regional networks in the media and digital economy in Germany. The network forms an interface between the business sector and politics, and combines the interests of more than 400 member companies.